Direct Selling has the power of eradicating Unemployment : Amitabh Kanth, CEO, NITI AYOG

Mr. Amitabh Kant, Chief Executive Officer, NITI Aayog said that direct selling will have to be given a great thrust as it empowers women, MSMEs and promotes manufacturing in India, at FICCI DIRECT 2016, annual flagship event for DS industry.

Mr. Kant applauded the efforts of the Ministry of Consumer Affairs to come up with the guidelines to govern the direct selling industry and is hopeful for its implementation by various states. He added that an effective and time bound implementation of the guidelines would act as a growth stimulator for the budding DS industry.

He also urged the industry to embrace technology as the industry can deliver better and even faster once technology becomes its strength. He congratulated the direct selling industry for the efforts that they are putting in towards building the national economy and said that the sector is a major contributor towards the Indian growth story and promised to support the industry in addressing the hindrances and bottlenecks in due course of time. Also, he added that there is a huge opportunity that the industry raises in terms of pushing India towards the digital age.

Mr. Anshu Budhraja, GM, Amway India Enterprises presented the industry perspective and said the sector has immense potential in terms of the workforce that it trains and the job opportunities it generates. Mr. Budhraja said that the industry needs to work as per the Gold Standards, of which self-governance is a core concept. He congratulated MoCA for coming out with the much awaited guidelines for the sector and said that the guidelines would help in adding further value to the growth path of the industry. Mr. Anshu Budhraja quoted “by 2025 the industry is expected to grow to ₹ 72000 crore from       ₹ 7200 crore in 2016 providing 1.8 million self-employment opportunity.”


Mr.Amitabh Kanth, CEO, NITI AYOG 


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